When I query my app name with exact match, there is only my app showing up, without any related apps. What does it mean?
It means you are lucky. Plenty of people find their app down at number 117 even for an exact search on the app name.
You probably need to put as much effort into marketing, advertising etc. as you have put into developing the app. And you need a business model that takes into account the cost of doing that.
Topic:
App Store Distribution & Marketing
SubTopic:
General
Tags: