If you publish a software title that shares same features with an existing one, it can be rejected. Some reviewers check and see if you already have one or more similar titles. You can get a flat rejection. Or they may suggest that you provide new features as add-ons to an existing software title. So you may consider offering in-app purchases. Of course, you can play dumb and submit a new title, which carries a risk of being rejected not now but later on.
Topic:
App Store Distribution & Marketing
SubTopic:
General
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