Personal vs. company name

App Store Distribution & Marketing General
vonlost OP
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My company, though not a corporation or LLC, is officially registered with the Oregon Department of Corporations and has an official certificate which allows contracting with the state. This is not a county DBA; the term DBA does not appear.

Can my company name be my app publication name in the app store?

Answered by endecotp in 745402022

I actually formed a limited company specifically so that I would get a company name in the app store, rather than my personal name.

Of course as soon as I did that, Apple stopped showing the developer name under the app name in the app store, and instead show a new "subtitle" or "promotional text"....

The result has been an increase in bureaucracy in my life and zero change in sales.

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endecotp OP

Can you get a DUNS number?
vonlost OP

I can apply for one. Is getting one sufficient?
vonlost OP

Apple says "While many types of businesses can receive a D-U-N-S Number, your business must be recognized as a legal entity (such as a corporation, limited partnership, or limited liability company)" so I think the DUNS number won't help.
endecotp OP
Accepted Answer

I actually formed a limited company specifically so that I would get a company name in the app store, rather than my personal name.

Of course as soon as I did that, Apple stopped showing the developer name under the app name in the app store, and instead show a new "subtitle" or "promotional text"....

The result has been an increase in bureaucracy in my life and zero change in sales.
vonlost OP

Thanks. We had an LLC in California ($800 per year!) and a Limited Partnership in Oregon costs only $100 per year. But I see your point; I'll skip it for now at least. Thanks!
Frankkode OP

I am experiencing the same issue. My company is registered in Finland, and I've been trying to change the account name from my personal name to my sole proprietorship business name. However, the system consistently rejects the DUNS number. I contacted Apple about this problem almost two months ago. they never answer