If you have these kinds of fixed schedules, then the traditional app release schedule is not going to work. You have no control over that. You have a few options: Get the release done and submitted earlier and use manual release. How much earlier, you ask? I recommend a month, a minimum. Redesign the app to be network or API driven. Then your app's release schedule is independent from app events. PS: Apple even has an Events API to support this behaviour. Just use a website.

My app review is taking so much longer than it usually does How long does it normally take and how long have you been waiting? Some people are waiting weeks just in "waiting for review" and then more weeks "in review". Not sure why this is and the whole purpose of expedited review is to ensure crucial updates get pushes That was the original purpose. But since then, it's become an automatic click whenever people's submissions get rejected.

I only see one setting under Display Zoom. It's just "larger text" on or off. In the Simulator/Device Hub "Device" menu, you can change text size under "Accessibility". If you're happy with your app's text sizes when you adjust it there, that one Display Zoom adjustment should be fine too.

66 hours definitely doesn't qualify as "stuck". Nor does one week really. Many people are complaining about multi-week delays both "waiting for review" and "in review". But 66 hours, and even a week, have always been within the normal range, even before all these new AI slop delays.

What URL did you (and others) submit to Apple? I recently discovered a similar problem. My website is hosted on AWS Cloud Front. I've got custom language-matching logic for non-anglo users. When I published an app recently, either my privacy policy or support links were language-specific - something like example.com/en/support.html But when published, Apple just stripped that last component from the URL and called that my company website. But my language-switcher wasn't configured to handle just "example.com/en/" and the link didn't work. It was easy enough to fix, but I didn't know it happened until after the fact. Had there been some other level of post-munging URL verification, I would have failed that verification.

I just saw this thread where a one month delay ultimately resulted in approval: https://developer.apple.com/forums/thread/818081 So it does happen.

Even a simple reply that you are backed up and an acknowledgment that my app is in the queue would be appreciated. They seem to have started doing that recently. However, I'm sure there's a backlog of responding to questions about the backlog. I've read advice on the forums about cancelling and resubmitting, but I've already waited 2 weeks and don't want to go the back of the queue. The status has been "waiting for review" for this period, so I assume you have it and it's in a queue. I've seen many reports of longer waits. I just saw one of the rare questions where the OP followed up with an update. Their review took 1 month but was approved: https://developer.apple.com/forums/thread/818081

Maybe people have been reporting very long wait times this year - sometimes delays are multiple weeks.

Can you clarify something? Given a valid UK App Store link to your app, can you click on that and see your app in the store? If so, then your app is in the store. If not, then you'll have to contact Apple Developer support and ask what's going on with it. But if your app is in the store and you can't find it via search, that's a whole different question. The bottom line is that you can't depend on Apple for app discovery. Maybe you could have better keywords, description, or app name - I don't know. But search is a proprietary black box. If you can find your app via search, Apple isn't going to tell you why. You'll either have to make changes via blind guesses or promote your app via other channels.

eight weeks. Apple's published processing time for organization enrollments is two to four weeks That's an estimate, not a guarantee. Apple also estimates 48 hours for App Review and some people wait for weeks. can some please advice how i can get a reply? I've never seen App Review post any kind of individual reply here in the forums. On the very rare occasions they post anything, it will be just a generic comment that the issue has been resolved.

There are many similar reports of delays. Many have been delayed for more than 16 days. There's no reason to think there's any problem with the queued status of your submission.

Could App Review please confirm whether the submission is correctly queued App Review does not respond to such requests in the forums. The delay you're describing is normal. Some people in your situation have been waiting for weeks. Hopefully you won't have to wait that long.

Does anyone have any suggestions as to how we get this processed? All you can do is wait. Many people are reporting delays from days to weeks. The entire App Store is a consumer app ecosystem. I assume your talk of "mission critical public safety" is just internet hyperbole. Otherwise, you would be putting yourself at substantial legal and liability risk by distributing such an app through these consumer channels.

Could someone tell me which specific app or apps my submissions are being compared to, or which part of the binary or metadata is triggering this? No. We're just randos on the internet. We don't know anything about your app or other loan apps. Apple isn't going to post any information here in a public forum.

I wonder if anyone else is having it take an unusually long time for an update to an established app to process/review. Yes. The delays started early this year. Originally it was new enrolments, new apps, and rejections. It's still mainly that. But recently I've started seeing the delays hit some established apps.