I've read that new iOS app submissions are up over 60% this year (thanks to AI). My new apps - version 1.0 took well over 1 week for the initial review and got rejected 2x's for exceptionally small issues. In the grand scheme of things, I appreciate the rigor of the reviews - but it can be really frustrating. On the other hand, my V1.5 for my NewsNuggs app got approved in less than 10 hours this week. So... be patient, and once you pass the 1.0 hurdle and get into a frequent release cadence, things will move faster. Oh... and advice: add photos and a detailed note for the app-review-team. It seems to really help when you spoon feed the changes.