Our app Mithaq (App ID 6779142005) has been live on the App Store since
June 2026. Every version was reviewed and approved by App Review, the most
recent being 1.3.2, approved on 22 July 2026. It is live today and serves
288 active accounts, 201 of them on iOS.
Since early August, every update we have submitted has been rejected under
Guideline 4.3(b), including one that contained only bug fixes, with no new
features, no new business model, and no change to the app's purpose or
design.
We appealed. The App Review Board upheld the rejection, explaining that
Apple does not accept "new apps" in saturated categories. Our difficulty is
that Mithaq is not a new app. It is not asking to enter the category. It is
already in it, with Apple's repeated approval.
We replied in App Store Connect asking for clarification and have not yet
had a response.
The question we cannot answer is this: does Guideline 4.3(b) prevent an app
that is already approved and live from shipping updates?
If it does, our existing iOS users remain permanently on a version we
cannot maintain, including a photo upload defect that leaves some of their
profiles incomplete.
Any guidance from App Review, or from developers who have faced 4.3(b) on
an update rather than a first submission, would be very welcome.
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