Don’t resubmit the same build with only a general explanation. First determine whether Apple’s concern is the binary, metadata, account history, or the product concept itself.
Audit the exact submitted IPA and store listing for shared frameworks, templates, assets, naming patterns, screenshots, keywords, bundle history and backend behavior. Include apps previously submitted by your account and anything produced by the same contractor.
Then prepare a short differentiation matrix comparing your game’s core mechanics, progression, interface, original assets, content ownership and target audience with the titles Apple may be associating it with. Attach annotated screenshots and a brief video showing those differences in the submitted build.
Ask App Review to identify whether the similarity concerns the binary, metadata or concept. An App Review Appointment can help if you bring this evidence and specific questions, but it will not replace visible differentiation.
Appeal if your evidence demonstrates mistaken identity or ownership. If the core experience is genuinely too similar, make meaningful product and metadata changes before resubmitting instead of repeatedly uploading minor variations.
Topic:
App Store Distribution & Marketing
SubTopic:
App Review
Tags: