24hrs? 48hrs? how about 72hrs... No, Let's try 13 days...

Yup, 13 days to finally get to "in review".
I have built updates to my app, added them to TestFlight and had them approved and have a couple of local people testing just the updates. Meanwhile... The app version that I submitted for release along with my subscriptions was left waiting, and waiting, and well... waiting.

Now I understand the App Reviewers are real people doing real reviews. And I think that's fantastic, but to be left with absolutely NO feedback at all… Nothing to even say “Hay! Your app has progressed in the queue” is quite frustrating to say the least.

The morning it changed to "In review"...
I was ecstatic!! I thought to myself.. here we go... we are finally going to be able to get the app out to real users!!
Well, no, no we won't. About 60 seconds after going into review, it was rejected.

Why? because the test email account I provided was stuck in an auto renew cycle in the sandbox testing. No problem... I created a new email account and submitted those details within about 10 minutes.

That was 3 days ago and we are still... "Waiting for review"

I personally have never been an Apple user. I loved my Windows PC and Samsung S26 Ultra. But I now have an iPhone 16e + iPhone se (I wanted to test with real devices) + Mac Mini + Macbook for development.
I must confess... I LOVE the Mac Mini and the Macbook. I am still coming to terms with the iPhones lol, but they are growing on me.

The initial developer establishment and testing phases were a 100% win for Apple. Google was such a PITA to even get a developer account running and their testing is OMG crazy confusing. So I naturally assumed I would have my app into the Apple Store well before Android. That was a failure... Android has since had 3 updates while my iOS users are left with a "I am so sorry, I thought it would have been available by now"

Please Apple.. Check out the app.. I really would love to see it in peoples hands.

Round one was 13 days.
Round Two is now 7 days and counting. 😥

Same here, almost to the day.

  • Round one was 14 days. The reviewer then spent about 5 minutes in the app and rejected it over an in-app purchase loading error, which looks like a temporary issue in the test environment.
  • Round two is now 7 days and counting, even with an expedited request accepted.

Android has had several updates in the meantime. Hope it moves soon for both of us.

Our app: Bookella, Apple ID 6804023709

Same here, it is getting beyound a joke now!

Wouldn't be so bad if their were transparent with what is going on and even said there are x apps in the queue and average review times is 8 days then atleast we can plan for that.